Dog standing at the edge of the Illinois River at golden hour

Invasive species sourcing — Illinois River

Good for your dog.
Better for the river.

Silver carp, harvested from the Illinois River, where they've disrupted native fish populations for decades. High in protein. Invasive to the ecosystem — which is exactly why we use them.

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The problem

Your dog has
an ecological footprint.
Most brands won't say it.

The meat in your dog's food is the main driver. Fallow is built around sourcing from invasive species — animals that are actively damaging ecosystems and need to be removed. Harvesting them is net-positive for habitat, not a trade-off.

Most dog treats are made from farmed animals that strain the land. Ours are made from fish that shouldn't be here — so catching them helps. Your dog eats well. The river recovers. That's the Fallow loop.

SUV

The average dog has a larger carbon footprint than a car driven 6,000 miles a year. Most of that comes from the meat in their food.

90%

of fish biomass in some Illinois River stretches is Asian carp — actively displacing native species

38g

protein per 100g — silver carp matches or outperforms most farmed proteins, with more omega-3